Ukti

Promoted to lead the creative launch of three new internal brands, blending brand strategy with hands-on execution across a distributed production team.

• Brand Building: Build end-to-end brand identities, including logos, color systems, and design guidelines, ensuring consistency across all channels for three brand launches.
• Workflow Improvement: Integrated AI tools (Midjourney, Sora) into asset production, reducing concept-to-delivery time by 40% while maintaining visual quality standards.
• Creative Direction: Led outsourced production teams, managing workflows, setting quality standards, and keeping all visuals aligned with the brand.
• Visual Storytelling: Shifted brand storytelling toward short-form video and social-first content, increasing engagement across e-commerce and social platforms.

Focused on improving product performance across Amazon, Wayfair, Walmart, and more through conversion-driven visual design and research-led creative decisions.

• Conversion-Focused Design: Designed A+ content and infographics with mobile-first layouts and clear value messaging, contributing to measurable improvement in conversion on key SKUs.
• Research-Led Design: Grounded every design decision in customer reviews, Q&A data, and competitor audits; visuals directly addressed top buyer objections (assembly, scale, and material quality).
• Omnichannel Ops: Maintained brand consistency across 100+ SKUs on Amazon, Walmart, and more, managing the full creative pipeline through Salsify while driving backend SEO via Helium 10.
• Cross-Functional Collaboration: Partnered closely with channel managers and ad teams to align creative sprints with performance data, sales goals, and ongoing optimization efforts.

Co-founded a creative studio with artist Abhishek Salvi, growing it from a small content-led setup into a high-end pre-production and brand design studio.

• Brand & Audience Growth: Led the creative strategy for Abhishek Salvi's personal brand, using focused content design to grow audience reach and build a strong presence in the digital art space.
• Concept Art & Pre-Production: Expanded the studio into film and entertainment, leading concept art projects for major production houses including Maddock Films and Mayatri Productions.
• B2B Creative Leadership: Managed multiple brand clients as lead creative, delivering high-volume assets ranging from visual identities to performance marketing content.
• Creative Operations: Built internal design systems and workflows that allowed the studio to handle complex pre-production work alongside ongoing brand projects without compromising quality.